It is obvious that manufacturers want to gain great profits by selling their products. Thereof, marketing plays an important role in attracting customers' interests in their brand and stimulating their purchase.
Today lots of creative designers with the intention of getting their message across via their ads are trying to promote their products by creating clever ads.
1. An innovative idea on a large billboard in Amsterdam, Netherlands. It really makes people want to grab that "Heineken".
Heineken billboard
2. A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allow the steam to come out. Wording around the cup reads, "Hey, City That Never Sleeps. Wake up. Folgers."
Coffee ads
3. A creative ad by Mini Cooper placed at the Zurich, Switzerland train station shows people climbing into or out of the car, when they are actually entering or exiting stairs.
People go inside "the car"
People go outside "the car"
4. A giant mirror was built to allow passers-by to stop and look at themselves wearing individual clothes at a shopping mall in Tokyo, Japan.
A giant mirror
5. An advertisement is found in Malaysia, and a sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.
Duracell batteries
6. To make sure they weren't upstaged by Nike or other rivals, Adidas constructed this massive 3d advertisement at the Munich airport for the 2006 World Cup. Defining this as a billboard may be a stretch, but it was too cool not to include.
Adidas
You can find more articles about advetisement strategy:
1. AdWords Secrets - 3 Secrets That Will Make You Massive Amounts Of Money Using AdWords!
2. Banner Advertisement Explained
3. Types Of Advertisement Appeals
