What industry do you suppose would posess the ability to capture the business of this large and powerful consumer group? Health and Wellness, of course. Any company that can anticipate and place itself in front of the buying trends of these folks will make a fortune over the next 10 to 20 years. What do people become interested in as they begin to reach middle age? They begin to focus on those products and lifestyle changes that will improve their overall health and well being. Presently, Health and Wellness is a $250 Billion Dollar a year industry and growing. Who would not want to capitalize on a business trend such as that?
Now, there is a very important difference between true consumer buying trends and fads. Fads are fleeting and fickle. They appear on the scene suddenly and vanish almost as quickly. If you are my age, you will recall the Rat Fink and Troll dolls in the 60's or the Pet Rock craze in the 70's. I show my age here, but I remember when Hoola Hoops and Dick Tracy two way wrist radios were all the rage. Of course the clothing and fasion industries come to mind, as well. These fads come and go always replaced by some new craze. There is money to be made there for sure, but it will not last. By the time one can gear up and produce products to feed one of these fads, it's already about to fade. There are companies and entire industries capable of doing just that, but the average individual could never do so. There is simply not enough time to react and make it happen.
Trends are another matter, altogether. Understanding what produces long term consumer buying trends and then being able to anticipate and capitalize on them requires a good bit business knowledge and lots of research. The average person has neither the knowlege, the capacity, nor the financial resources, to undergo such a time consuming, exhaustive and expensive process. Fortunately for folks like you and me there are companies who have already done the research and are ready and able to capitalize on the largest and probably the most lucrative market now and for quite some time to come, the Health and Wellness Industry.
In the face of the worst recession in recent memory, unemployment spiraling out of control, ever shrinking retirement accounts, mortage forclosures, government bail outs and stimulus packages in the news daily, people are becoming increasingly uncertain about their financial future. But for the Entrepreneur looking for a solid home business opportunity with the promise of stability and long term profitability, this is is not a time of gloom and doom. Quite to the contrary, it's the Mother Lode! Todays consumer is becomming more dollar-wise for sure, trimming the fat out of their budget, much less apt to spend their hard earned money on non-essentials, luxury items and fads. But remember those Boomers reaching middle age? The one area where they are not willing to compromise is their health and well being.
The advice of this Entrepreneur is this. Find a solid home business opportunity, with a company prepared to meet the health and wellness needs of the single largest consumer group today, and get in! Sure there's competition out there. But with 65 percent of the population in control of more than 2 Trillion consumer dollars and an industry doing $250 Billion a year and growing, I say so what! There's plenty of market share to go around. That's my plan and I'm well on the way. A couple of years from now I'll be sitting on the porch of my beach house on North Carolina's beatutiful Outer Banks, cold drink in hand, listening to the waves as they crash to shore and contemplating on what a wonderful place God created, for me to enjoy. Money, retirement, recession, will not be what's on my mind. Say, I have a great idea! Why don't you join me. Pick the home business of your choice, or join mine, work it hard for a year or two or three, and then come join me. I'll have a cold one ready for you.
Mitch Hayes is a successful Home Business entrepreneur and success mentor. He is owner and principle author of The Online Home Business Answer a resource blog for home business professionals dedicated to persuing Excellence and Integrity in Network Marketing.
